Mendenova Field notes
Why Marketing Is Important (Even When Word of Mouth Is Working)
Why marketing is important even with strong word of mouth: the three jobs marketing does, why "get my name out there" fails, and where to start.
why marketing is importantimportance of marketing for small businessword of mouth marketing
Marketing and Strategy: The Difference, and Why the Order Matters
Marketing and strategy aren't the same. The three questions a real strategy answers, how to tell activity from strategy, and the order that compounds.
marketing and strategymarketing strategy for small businessmarketing strategy vs tactics
Understanding Branding: Avoid Common Business Mistakes
Branding isn't a logo. What a brand actually does, the mistakes that keep Salem businesses invisible, and a five-minute test to see if yours works.
brandingbrand strategybusiness identitybrand positioningeffective branding
