Mendenova Field notes
How to Choose a Marketing Agency: 7 Questions to Ask Before You Sign
How to choose a marketing agency without getting burned: seven questions to ask before you sign, the answers that should worry you, and what you must own.
how to choose a marketing agencyquestions to ask a marketing agencyhiring a marketing agency
Why Marketing Is Important (Even When Word of Mouth Is Working)
Why marketing is important even with strong word of mouth: the three jobs marketing does, why "get my name out there" fails, and where to start.
why marketing is importantimportance of marketing for small businessword of mouth marketing
Marketing vs Advertising: Why Most Small Businesses Pay for the Wrong One
Marketing vs advertising for small business owners: what each does, why agencies blur them, and a three-step test to find which one you need first.
marketing vs advertisingdifference between marketing and advertisingsmall business marketing
Marketing and Strategy: The Difference, and Why the Order Matters
Marketing and strategy aren't the same. The three questions a real strategy answers, how to tell activity from strategy, and the order that compounds.
marketing and strategymarketing strategy for small businessmarketing strategy vs tactics
