Mendenova · Free Tool
Marketing Health Check
5 questions. 2 minutes. Find out what layer of your marketing needs attention first.
Question 1 of 5 0%
Question 1 of 5 · Awareness
Do new people find your business without you actively chasing them?
Think about the last 30 days. New customers, new followers, new inquiries — did they come in organically?
Yes — consistently
New people find us regularly through search, referrals, or content
Sometimes — but not reliably
It happens, but mostly when we post or actively promote something
Rarely — most business comes from people I already know
Word of mouth is doing the work, not a system
Not at all — I have to go find every customer
There's no inbound happening
Question 2 of 5 · Brand Clarity
If a stranger landed on your profile or website today — would they know what you do and who it's for within five seconds?
No context, no prior knowledge. Just what they see on the screen right now.
Yes — it's immediately clear
What we do, who it's for, and what to do next is obvious from the first look
Mostly — but they'd probably have questions
The gist is there but it takes a few clicks to really understand
Not really — it's a bit unclear or inconsistent
The brand doesn't quite say who it's for or what makes us different
No — a stranger would be confused
Our online presence doesn't clearly explain what we do
Question 3 of 5 · Conversion
When someone shows interest in your business — is there a clear and easy path to becoming a customer?
Think about someone who just found you. Do they know exactly what to do next to buy, book, or reach out?
Yes — the path is obvious and frictionless
Booking link, contact info, clear CTA — easy to find and easy to use
Somewhat — but there's some friction
People can figure it out but it takes more effort than it should
Not really — people often have to ask how to work with us
The next step isn't clear from our content or profile
No — we don't have a clear system for converting interest
Interested people fall off and we're not sure where
Question 4 of 5 · Loyalty
Do your existing customers come back and refer others — without you having to ask?
This tells us whether your business is building compounding relationships or starting from zero every month.
Yes — referrals and repeat customers are a real part of our business
People come back and bring others without us chasing them
Sometimes — but it's not consistent
It happens but we don't have a system that makes it reliable
Rarely — most customers don't come back or refer
There's no real follow-up or loyalty system in place
No — revenue resets to zero every month
We're starting from scratch with new customers every time
Question 5 of 5 · Direction
Do you have a clear sense of what your marketing priority should be right now?
Not what you're doing — what you should be focusing on first to actually move the number.
Yes — I know exactly what to focus on
The priority is clear and I have a plan to execute it
Somewhat — I have a general idea but I'm not sure it's the right one
I'm making moves but not confident they're the right ones
Not really — I'm doing a lot but nothing feels like it's the priority
Busy but not sure what's actually moving the needle
No — I'm not sure where to start
Marketing feels scattered and I don't know what to fix first
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Your Marketing Health Score
0
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0–33%
Starting point
·
34–60%
Room to grow
·
61–86%
Momentum building
·
87–100%
Strong foundation
What This Means
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The Next Step
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